Ellerton & Co. provide a 360˚ marketing service that brings together public relations, content marketing, digital marketing and paid advertising
Through public relations we help to build reputation, awareness and mindshare. We amplify PR engagement via owned channels and third-party platforms. By integrating PR and digital marketing we ensure consistent, targeted messaging across the communications funnel
The bread and butter of what we do is traditional corporate communications, which is as relevant today as it was half a century ago – and that need is only growing. Companies of every size must be proactive in communicating their products and services to the market. Despite a changing media environment and new digital channels, every business as it grows needs a dedicated corporate communications capability to engage with stakeholders through traditional media channels including broadcast (television and radio), print (newspapers and magazines), and online (digital editions of leading publications, newsportals and blogs).
While digital is here to stay, the traditional media is not going anywhere and continue to wield the most influence over global business conversations and communications.
Good content tells a story. Poor content lacks editorial credibility. To engage at the highest levels of the media, brands must know the difference. For business owners and executives, it is necessary to step back from their daily roles and ask: what macro trends and current affairs am I a part of? Where can I lend credible comment and insights that might help wider audiences understand a broad or global issue?
Through our knowledge of the media landscape and news cycles, we have our finger on the pulse of what constitutes real thought leadership. Through our content services, we help our clients bridge that divide and establish positions as genuine thought leaders.
Paid Digital Advertising
Ellerton & Co. will amplify PR results and content through multi-channel paid online advertising. Be it paid search, social media or display advertising we will develop the strategy and execute the campaign. By amplifying content through paid means, clients will be able to reach new customers and increase conversions
We support through three main areas:
Focusing on search engine such as Google, PPC targets customers who are actively searching for a particular product or service
We conceptualise and execute social media advertising campaigns across multiple platforms, helping promote a business, service or product
We are able to develop creative static, video or animation display advertisements that we can use for online advertisements on websites
We work with our clients in two ways:
Project – a project generally lasts around 4-6 weeks (though this varies) and is centred around a particular news point. Examples of a project may include a funding round, a product launch or a new partnership
Retainer – a retainer can last from three months to three years or longer. A retainer allows us to generate a consistent and continuous drumbeat of coverage, secure great event speaking slots, develop relevant content and raise the profile of our clients over the long term
We are able to design a wide range of creative materials from factsheets and brochures to infographics, videos, GIFs and animations. Our services include:
Social Media Creatives (static and animation)
Videography / Animation
Social Media Management
Confident, insightful and articulate spokespersons are vital for any successful communications campaign. The Ellerton & Co. Media Training Programme will help you deliver clear and credible messages in interviews and presentations.
The core aims of the media training programme are:
Learn about the mainstream and trade media across the region
Understand how journalists work, what they look for and why
Build your interview skills
Learn the do’s and don’ts
Develop and deliver key messages
Handle difficult questions with confidence
Project the “right” image for your brand